ART'S Impact -
a survey

Art is a big deal here! Help us prove it. Take our groundbreaking survey.
Win prizes!

For the first time ever, we are measuring the economic, social, cultural, and health impacts of arts across the Vancouver Island/Gulf Islands/Central Coast super-region. 


This survey (link below) is the most important part of this project, with additional information to be gathered from small focus groups.


Please help Art by filling out the survey (it only takes about 15 minutes) and sharing it widely with your friends, family members and colleagues.


We want to hear from everybody in your community – all kinds of businesses, all levels of government, chambers of commerce, artists, arts administrators, art patrons… truly everybody!

The survey will run from mid-May to mid-June, so don’t miss the chance to share your opinion.


At the end of the survey you can opt to join our contest to win one of five $100 prizes! Plus you get more chances to win by sharing this survey on Facebook and Instagram


Questions? Read our FAQs.


Share the Survey for more chances to win!

  • Facebook
  • Instagram

Survey FAQs

What is this survey all about and who is doing it?

Digital Innovation Group (DIG) – a group of Vancouver Island/Gulf Island arts councils – has partnered with consulting firm Nordicity to conduct a groundbreaking, first-of-its-kind study of arts and culture in the Vancouver Island/Gulf Islands/Central Coast super region. To develop a narrative on the present circumstances of the sector, data from this survey will be used to develop a report on the impact of arts and culture on the region, helping to understand the impact of arts and culture in the region. This research will be used by government and organizations working in the arts and culture sector to make strategic decisions on future directions, policy and investments.

Who can complete this survey questionnaire?

We want to hear from everybody in your community – all kinds of businesses, all levels of government, chambers of commerce, artists, arts administrators, art patrons… truly everybody!

Why should I participate?

By completing the survey – and by sharing it widely in your networks – you will be helping to advocate for arts and culture on Vancouver Island/Gulf Islands/Central Coast super region. All responses will be anonymous. Survey results will be used to demonstrate the wide impact of arts on the community. The final report will help make informed decisions on future priorities and policies relating to arts and culture in our super region, supporting growth and investment. We know that everybody is experiencing pandemic fatigue right now, so we are asking for your help to get as many people as possible to participate in the survey. By completing and sharing it, you are making a positive difference – and helping ensure that arts in our community are recognized, so we can advocate for and celebrate them loudly.

When is the deadline?

This survey launches on May 17, 2021 and will run for approximately 4 weeks.

Am I able to save my survey and come back to it?

Yes! Your progress is saved automatically, so you can start it now and come back to it later if you need to. We recommend using the same device/browser to finish it.

How will you protect my privacy?

Full survey responses will be held strictly confidential by Nordicity (on servers based in Canada) with data only ever used in aggregate form. That is, your answers to the survey questions will never be shared in a way that could identify you personally. Any personally identifiable information collected is collected for specific purposes only, such as selecting prize winners, or to keep you updated on the research. If you have any questions or concerns, please contact Chad Rickaby of Nordicity at

How did you design the survey?

The survey was designed by Nordicity, an international consulting firm with offices in Vancouver, in consultation with Digital Innovation Group (DIG.) To estimate economic impact, Nordicity will leverage its breadth of economic modelling experience and use its proprietary tool MyEIA™ to estimate the indirect and induced economic benefits of the arts in the region. Nordicity will estimate the ‘ripple’ effect of arts and culture activity by assessing indirect impacts (to estimate the employment, GDP and labour income supported by purchases from suppliers) and induced impacts (using modelling techniques to estimate how labour income affects the economy through household purchases). In addition, tourism impacts will be estimated using self-reported estimates from cultural organizations on out-of-town audience numbers in 2019. The tourism data collected through the survey will be complemented with industry standard spending allocations to estimate the economic impact of the arts as a driver of regional tourism. Social impact will be assessed by asking survey participants to rate their level of agreement with statements relating to human capital, community and wellbeing impact. The specific types of social impact selected were informed by a literature review of relevant cultural impact measurement frameworks and chosen in partnership with the Digital Innovation Group (DIG).

Don’t see your question listed here? Please contact us, or email Impact Assessment Lead

Chad Rickaby from Nordicity at